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Devil's Backbone Juicy Magic is a popular beer variety that has gained a significant following among craft beer enthusiasts. Produced by Real Ale Brewing Company, Devil's Backbone Juicy Magic falls under the category of hazy or juicy IPAs. One of the main distinguishing features of Devil's Backbone Juicy Magic is its hazy appearance, which is a result of the large amounts of hops used during brewing. The beer has a golden to amber color with a cloudy and opaque appearance, making it visually appealing to beer connoisseurs. In terms of taste, Devil's Backbone Juicy Magic packs a punch. It is characterized by its fruity and tropical flavors, with notes of citrus, mango, and pineapple.

The second type of magic word is to convey confidence. These words signal that we're sure of ourselves and our abilities. For example, using "definitely" instead of "maybe" can make us seem more confident.

Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania and repeat Social Pros guest, joins the show to share his thoughts. We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros.

It is characterized by its fruity and tropical flavors, with notes of citrus, mango, and pineapple. The hop profile of the beer gives it a refreshing bitterness that balances out the fruity sweetness. The mouthfeel of Devil's Backbone Juicy Magic is smooth and creamy, thanks to the use of wheat and oats in the brewing process.

Jonah Berger on Magic Words

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at [email protected].

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

This is absolutely an awesome listen for anyone in communications or social media!!

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

Love the podcast - informative, in depth and spot on for any business size.

We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros.

How Social Pros Can Leverage the Power of Magic Words

The more you understand the words you use, the more you can increase the impact of your social content . But how can you change up your language choices to resonate better with your audience?

Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania and repeat Social Pros guest, joins the show to share his thoughts.

He reveals the story behind his latest book, ‘Magic Words’, how words can build trust, community and influence and why anybody can become a better writer.

Plus, he tells us the hidden benefits of asking questions and why it’s essential to understand audience behaviors.

In This Episode:

• 0:00 – Introduction
• 5:25 – Jonah describes his new book
• 7:11 – Why did he write this book?
• 9:56 – Understanding the impact of magic words
• 13:00 – What language does
• 15:03 – Identity and agency
• 20:58 – Defining ‘magic words’
• 23:49 – Jonah’s favorite category in his framework
• 30:21 – Asking the right questions
• 34:08 – Using magic words to approach challenging topics
• 37:36 – Jonah’s final two
• 39:56 – Outro

Quotes From This Episode:

“ There’s a difference between asking people to do something or buy something and inviting them to be part of a community .” @ j1berger

“ We spend time thinking about the ideas we want to communicate, and a lot less about the words we use. That’s a mistake because subtle shifts in our language can have a big increase on our impact. ” @ j1berger

Resources:

• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Visit Jonah’s website
• Connect with Jonah on LinkedIn
• Follow Jonah on Twitter
• Buy Jonah’s book, ‘Magic Words’ on Amazon
• Register for Jonah’s SPEACC framework

Previous episodes featuring Jonah Berger

• Contagion, Social Media, and Why Things Catch On (2013)
• How Influence Can Make or Break Your Brand (2016)
• Psychology Shows Why Social Media Often Fails (2020)

The Big Two:

This adds a velvety texture to the beer, making it highly enjoyable to drink. Devil's Backbone Juicy Magic has an alcohol content of around 7.5%, which adds a slight warmth to the overall taste experience. However, it is not overpowering and allows the flavors of the beer to shine through. Overall, Devil's Backbone Juicy Magic is a well-crafted and flavorful beer that appeals to those who enjoy fruity and hop-forward brews. Its hazy appearance, tropical flavors, and smooth mouthfeel make it a top choice for IPA enthusiasts looking to try something new and exciting. Whether enjoyed on its own or paired with food, Devil's Backbone Juicy Magic is sure to deliver a magical drinking experience..

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