Growing up, I always heard whispers and rumors surrounding my family members and their alleged involvement in witchcraft. These vague claims were passed down through generations, and as a child, I couldn't help but be curious about the truth behind them. Were my family members really involved in witchcraft? **While it's difficult to ascertain the reality of these rumors, they have undoubtedly influenced the perception of my family within our community.** The notion of witchcraft holds a significant place in many cultures, often associated with supernatural powers and dark rituals. Unfortunately, this association has led to discrimination against individuals and families who are rumored to be involved in such practices. **As I grew older, I came to realize that the rumors about my family and witchcraft were most likely unfounded and rooted in ignorance or prejudice.
About PEBBLES ™
PEBBLES ™ cereal is a timeless breakfast classic that families have enjoyed for 50 years. Launched in 1971 after Post secured licensing rights from Hanna-Barbera, PEBBLES ™ cereal was the first brand ever created around a TV show character. One of the most revered cartoons of all time, "The Flintstones" aired on prime-time television from 1960 to 1966, and the characters have returned in countless specials and films. The cereal was named for Fred and Wilma Flintstone's daughter Pebbles. For more information on PEBBLES ™ cereal, visit www.postpebblescereal.com.
, Post Consumer Brands today is the third largest cereal company in the United States , with a broad portfolio of products spanning all segments of the category from iconic household name brands and value ready-to-eat cereals to natural organic and hot cereal varieties. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
**As I grew older, I came to realize that the rumors about my family and witchcraft were most likely unfounded and rooted in ignorance or prejudice.** In reality, my family members were ordinary people, leading everyday lives like anyone else. They had diverse interests, occupations, and beliefs, none of which aligned with the sensationalized idea of witchcraft.
PMG and PEBBLES Cereal Teams with Nike and LeBron James
east|west marketing group (Pavone Marketing Group’s team in New York) has been working with Post for more than 20 years. That work has included the design of countless cereal boxes and other materials, but a recent project featured a partnership between three iconic American brands.
The marketing collaboration was for Fruity PEBBLES and was part of a co-promo with Nike and NBA star LeBron James, who was brought into the project after professing his love for the colorful cereal as a kid.
east|west designed special Magic Fruity PEBBLES cereal boxes and turned LeBron into a Flintstone character (“LeBrontosaurus”) used on select Nike apparel. Items include the color-shifting Nike LeBron James 19 Low Magic Fruity PEBBLES™ shoes, Nike Magic Fruity PEBBLES Tees, and Hoodies.
“There are iconic American brands everywhere you turn with this project, from Fruity PEBBLES to LeBron to Nike. To have a chance to work with all three was a lot of fun and I think it shows in the final product,” said PMG President Michael Pavone about the client case study.
The partnership was promoted in Nike stores, at Nike.com, and on boxes of Magic Fruity PEBBLES, which are available for a limited time at select stores.
Want to learn more about Pavone Group, our work and our people? Visit the Pavone Group Newsroom for news and other agency announcements. Want to join the Pavone Group team? Visit our Careers page!
This exciting shoe launch is paired with the release of Magic Fruity PEBBLES cereal. The new variety mirrors the coloration of the Nike 19 Lows: with crispy, delicious red and yellow rice flakes that magically turn your milk purple, all with the same great taste you've come to expect and crave from Fruity PEBBLES. Available for a limited time only, the cereal is delicious, gluten-free and graced with the magical ability to turn your bowl of cereal into an Instagrammable royal feast for the senses.
**It is essential to critically examine such rumors and not let them taint our perception of individuals or families.** Rumors and stereotypes have a way of perpetuating negativity and causing harm, even if unintentional. Embracing empathy, understanding, and open-mindedness can help us break free from the shackles of such baseless rumors and focus on the true essence of an individual or family. In conclusion, while my family members were the subjects of witchcraft rumors, it is crucial to approach these rumors with skepticism and understanding. **Rather than allowing these allegations to define my family, I choose to celebrate their unique qualities and personalities that truly make them who they are.** By doing so, we can move beyond hearsay and embrace the value of acceptance and respect for one another..
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