McBride Sisters is a well-known wine brand that was founded by two African American sisters, Robin and Andréa McBride. Their story is not only inspiring but also represents the concept of "black girl magic," which refers to the resilience, strength, and success of black women. The term "black girl magic" encompasses the achievements and empowerment of black women in various fields, including business, politics, arts, and sciences. It celebrates the uniqueness and triumphs of black women, highlighting their contributions and breaking down stereotypes. The McBride Sisters' success in the wine industry serves as a prime example of black girl magic. Despite facing numerous challenges and obstacles, the sisters managed to establish a flourishing wine business.

Salem witchcraft shops

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Despite facing numerous challenges and obstacles, the sisters managed to establish a flourishing wine business. Their line of wines, including the popular red blend called "Black Girl Magic," represents their black heritage, joy, and strength. The term "red blejd" is a creative variation of the word "blend" used to describe their red wine offering.

The Local Witch’s Guide to Salem, Massachusetts

Salem’s mystical reputation precedes itself, and though October is a busy time for the quaint Massachusetts town, Witch City’s best restaurants, museums, and shops can be enjoyed well beyond Halloween festivities.

Erica Feldmann owns the Salem-based shop HausWitch Home + Healing , which sells handmade gifts and homewares as well as witchy lifestyle goods and souvenirs year round. No seasonal Spirit-of-Halloween-vibes here. “We openly push an intersectional feminist agenda and center artists and makers who do as well,” says Feldmann. “We also host events like moon meditations, tarot salons, and witchcraft 101-type workshops.”

HausWitch Home + Healing is full of handmade gifts and homewares as well as witchy lifestyle goods. Photo via @hauswitch.

According to her Instagram, Feldmann is "obsessed with the idea of blending ritual and magic into everyday tasks and I love products that can serve that dual purpose."

Feldmann lives in Salem’s historic district, about a 5-minute walk from the “super-quaint downtown straight out of your most nostalgic autumnal fantasies.”

The town’s complicated mystical past doesn’t seem to damper Feldmann’s excitement.

“I’ve lived in Salem for almost 10 years, and I’ve loved it since the moment I landed here,” says Feldmann. “Salem is unique because it’s one of the very few places in the world that embraces and celebrates the figure of the witch. We’ve got witches on our police cars, our newspapers, even the local high school mascot is The Witches.”

While the witch-related stuff is certainly part of the magic (winky face), Salem is also quite walkable and located right on the ocean—perfect for a New England-y weekend getaway . Below, Feldmann shares her favorite things to do as a local in the infamous Salem, Massachusetts.

The McBride Sisters' red blend is not only a reflection of their black girl magic but also a testament to their passion for winemaking and desire to bring people together through their wines. Overall, the McBride Sisters and their brand, with their "black girl magic" and red blend, have paved the way for other black women entrepreneurs and winemakers. Their story is a reminder of the power of perseverance, determination, and celebrating one's heritage..

Reviews for "The McBride Sisters and the Black Girl Magic Revolution in Winemaking"

1. John - 2/5

This wine just didn't do it for me. I had high hopes, especially with all the rave reviews I've seen, but it fell flat for me. The flavor was too sweet and overpowering, and it lacked the complexity and depth I look for in a good red wine. It tasted more like a cheap fruit punch than a refined wine. I was truly disappointed and wouldn't recommend it to others with a discerning taste for reds.

2. Sarah - 3/5

I heard so many great things about this wine, but it didn't live up to my expectations. The flavor was too acidic for my liking, and it left a sharp aftertaste in my mouth. It might work well for those who prefer a punchy, lively red, but for me, it was just too overpowering. I'll stick to other options in this price range that better suit my palate.

3. Michael - 2/5

I'm sorry to say that I didn't enjoy this wine. It had an odd combination of flavors that didn't blend well together. The initial taste was too dry and tart, but then it quickly transitioned into a sugary sweetness that was off-putting. It felt like the wine couldn't decide what it wanted to be. Maybe it's just not for me, but I won't be purchasing it again.

4. Rachel - 2/5

I have to agree with the negative reviews on this one. The Black Girl Magic Red Blend didn't impress me at all. The flavors seemed unbalanced, with a strong alcohol taste overshadowing any subtle notes that might have been there. The texture felt thin and lacked the body I expect from a red wine. Overall, it left me wanting more from a wine in this price range. I won't be repurchasing it.

The Inspiration Behind McBride Sisters' Black Girl Magic Red Blend