Jonah Berger is a renowned social scientist and professor at the University of Pennsylvania's Wharton School. He is particularly known for his research on contagious behavior and the factors that influence decision-making and social influence. In his book "Contagious: How to Build Word of Mouth in the Digital Age," Berger explores the concept of viral marketing and the ways in which information and ideas spread among individuals. One of the key concepts discussed in Berger's book is the idea of maven and connectors. Mavens are individuals who have a deep knowledge and expertise in a particular area and are highly motivated to share this information with others. Connectors, on the other hand, are individuals who have vast networks and are skilled in connecting people and ideas.

Practically Magic Halloweekend

Did you know Coupeville was the film location for the classic movie, “Practical Magic” starring Sandra Bullock and Nicole Kidman? Celebrate this along with Halloween for Practically Magic Halloweekend. There are lots of fun events lined up, including:

• Practically Magic Movie Night Friday, October 27 | 6:30 pm (21+) $5.00
  Gathering all enchantresses to the Coupeville Rec Hall for an Enchantingly Magical Night! Join us for margaritas, music, support local vendors, and much more. Doors swing open at 6:30 PM, kick off our costume contest at 7, test your knowledge with trivia at 7:30, and let the movie enchant you at 8. Please bring your ID for admission, and remember to dress up in your favorite costumes.
• Practically Magic Movie Night Saturday, October 28 | 6:30 pm (21+) $5.00
  Gathering all enchantresses to the Coupeville Rec Hall for an Enchantingly Magical Night! Join us for margaritas, music, support local vendors, and much more. Doors swing open at 6:30 PM, kick off our costume contest at 7, test your knowledge with trivia at 7:30, and let the movie enchant you at 8. Please bring your ID for admission, and remember to dress up in your favorite costumes!
• Spells & Brews Bike Ride, Saturday, October 28 | 10:00 am
  The ride starts with registration at 10 AM in the Coupeville Middle School parking lot. The ride costs $10, which covers delightful treats and grants individuals aged 21 and over a token to savor a beverage in the Spells and Brews Garden. This event is brought to you by the Whidbey Island Bicycle Club.
• Clues & Capes Scavenger Hunt, Saturday, October 28 | 11:00 am – 3:00 pm – $14.00
  Embrace the enchantment of Coupeville with our exciting scavenger hunt! Begin your journey at Mariner’s Court, where you can collect your witch’s hat or cape, and then follow the clues to create your magical ensemble.
• Spells & Brews Beer Garden, Saturday, October 28 | 11:00 am – 4:00 pm
  9th & N Main – Leave your broomstick behind and savor a beverage in our enchanting Spells & Brews Beer Garden! Cozy up by the fire pit to ward off the autumn chill, indulge in snacks, or peer into your destiny with our tarot reader. Remember to bring your ID for entry, and please ensure that all alcoholic beverages remain within the designated area.
• Torchlight Parade & Street Dance, Saturday, October 28 | 5:00 pm – 7:00 pm
  Free and Family-Friendly. Dress in costume and join in this annual evening of fun.
• The Great Pumpkin Race, Sunday, October 29 | 2:00 pm – 4:00 pm
  Racing pumpkins is a Coupeville tradition this year in a new location, Coveland & Broadway. Join in the family-friendly fun!

Whidbey and Camano Islands Events!

• There were no results found.

• There were no results found.

Connectors, on the other hand, are individuals who have vast networks and are skilled in connecting people and ideas. Berger also emphasizes the importance of creating content that is "emotionally charged" and arouses strong emotions such as awe, anger, or amusement. According to him, high-arousal emotions are more likely to trigger sharing and engagement among individuals.

Events Search and Views Navigation

Event Views Navigation

• Google Calendar
• iCalendar
• Outlook 365
• Outlook Live
• Export .ics file
• Export Outlook .ics file

Do you have an event you would like us to consider for our calendar? Please submit it here.

24 Trails Here’s our list of 24 Whidbey and Camano Trails that are not as busy as the islands’ more popular trails. Try these and enjoy nature with a bit more solitude.

Explore the Real-Life Practical Magic Filming Location in Coupeville

Additionally, Berger introduces the STEPPS framework, which outlines six key factors that make ideas or products more likely to be shared. These factors include Social Currency (how the idea makes the sharer look or feel), Triggers (the environmental cues that prompt individuals to think or talk about the idea), Emotion (how the idea arouses specific emotions), Public (the visibility and observability of the idea), Practical Value (the usefulness of the idea), and Stories (the ability of the idea to be easily incorporated into narratives). Berger's work highlights the significance of understanding the underlying psychological processes that influence word-of-mouth behavior and social sharing. By understanding these factors, marketers and individuals can effectively craft messages and content that are more likely to be shared, ultimately increasing their reach and impact..

Reviews for "Exploring the Ethical Implications of Using Mafic Words in Advertising"

- John - 1 star - This book was incredibly disappointing. The writing was confusing and the characters were poorly developed. I couldn't connect with any of them, and the plot felt disjointed. Overall, it was a frustrating read and I would not recommend it to anyone.

- Emily - 2 stars - I had high hopes for this book, but it fell short of my expectations. The prose was overwritten and convoluted, making it hard to follow the story. The pacing was also off, with slow parts that dragged on and rushed sections that left me confused. I wanted to like it, but unfortunately, it just didn't work for me.

- Sarah - 2 stars - I found "Jlnah berger mafic words" to be a struggle to get through. The writing style was pretentious, and it felt like the author was trying too hard to be unique and profound. The story lacked coherence and the characters were forgettable. Overall, it was a disappointing read, and I wouldn't recommend it to others.

- Michael - 1 star - I couldn't finish this book. The writing was overly dense and pretentious, making it difficult to engage with the story. The plot seemed to wander aimlessly, and I couldn't find any meaning or purpose in the narrative. It felt like a chore to read, and ultimately, I had to give up on it. Definitely not my cup of tea.

The Impact of Mafic Words on Social Media Engagement