The Quiznos mascot branding video was created as a way to promote the fast food chain and establish a memorable and engaging brand image. The video features a talking oven mascot named "Toasty," who is designed to represent the fresh and toasty sandwiches offered by Quiznos. The main idea behind the video is to create a fun and relatable mascot that will resonate with customers and help build brand awareness. By using a talking oven as the mascot, Quiznos is able to convey the message that their sandwiches are made fresh and toasted to perfection. The video showcases the mascot in a variety of humorous and lighthearted situations, which helps to create an emotional connection with viewers. This emotional connection is a powerful marketing tool, as it can lead to increased brand loyalty and repeat customers.
Quiznos’ most recent product innovation, the Torpedo, and its price point were designed based on consumer needs in the wake of a changing economy. The sandwich went from innovative thought to marketplace in an abbreviated timeline, and since its launch in mid-March, the Torpedo continues to drive double-digit same store sales increases.
Schaden says the concept of moving swiftly extends to all facets of the business, whether addressing franchise owner needs, responding to customer requests, or bringing innovative ideas to market. There is a high correlation between enjoying your work and producing outstanding results, and we want to be sure we continue to foster an atmosphere that encourages those successes.
This emotional connection is a powerful marketing tool, as it can lead to increased brand loyalty and repeat customers. In addition to the video itself, Quiznos has also used the mascot in other marketing materials, such as commercials, social media posts, and promotional events. The use of a mascot in branding is a common strategy used by many companies, as it helps to create a recognizable and relatable image that consumers can associate with the brand.
Quiznos Gives Employees Scooters to Emphasize New Slogan
Quiznos introduced a new corporate slogan, “Move Swiftly With a Clear Purpose … Do It Today,” designed to encourage the organization to enhance its competitive edge by responding quickly to the demands of the current marketplace.
Founder and CEO Rick Schaden distributed scooters to employees, symbolizing the ability to adapt and act swiftly, which he asserted leads to better product innovation, customer satisfaction, and ultimately, franchise owner profitability.
“The ability to move quickly and execute on clear, strategic ideas is how we enhance our competitive edge,” Schaden says. “When we consider the marketplace, and especially the competitive space in which we operate, we have to be forward-thinking and act in a way that keeps us continually relevant to our customer.”
Schaden says the concept of moving swiftly extends to all facets of the business, whether addressing franchise owner needs, responding to customer requests, or bringing innovative ideas to market.
Quiznos’ most recent product innovation, the Torpedo, and its price point were designed based on consumer needs in the wake of a changing economy. The sandwich went from innovative thought to marketplace in an abbreviated timeline, and since its launch in mid-March, the Torpedo continues to drive double-digit same store sales increases.
“Our business can be challenging,” Schaden says. “It’s competitive, and it comes with a unique set of pressures. But it’s also a fun, dynamic industry, and we have a lot of great people who really thrive in this environment. There is a high correlation between enjoying your work and producing outstanding results, and we want to be sure we continue to foster an atmosphere that encourages those successes.”
Quiznos marketing manager Jennifer Hensley said the slogan and its two-wheeled representation serve as motivation to address needs quickly and have some fun in the process.
“The scooter is a symbolic representation of what we are working hard to achieve–this idea of moving swiftly,” Hensley says. “It also shows me our executive team is thinking about us as employees, the way we get the job done and how to keep it fun and engaging.”
Schaden says the concept of moving swiftly extends to all facets of the business, whether addressing franchise owner needs, responding to customer requests, or bringing innovative ideas to market.
Overall, the Quiznos mascot branding video serves as a creative and effective way for Quiznos to establish their brand in the highly competitive fast food industry..
Reviews for "The Power of Storytelling: How Quiznos' Mascot Engages Viewers"
1. Sarah - 1/5 stars - I was extremely disappointed with the Quiznos mascot branding video. The video was very off-putting and confusing. The characters were creepy and didn't enhance my desire to eat a sandwich. The overall branding message was lost in the bizarre visuals and strange storyline. I would not recommend this video to anyone trying to promote their brand.
2. John - 2/5 stars - I found the Quiznos mascot branding video to be quite underwhelming. The characters were not engaging and the storyline seemed disjointed and uninteresting. Additionally, the video lacked a clear message or call to action. I expected a more engaging and effective branding video from a well-known franchise like Quiznos. Overall, I was left feeling unimpressed and unaffected by this video.
3. Megan - 1/5 stars - I have to say that the Quiznos mascot branding video was a miss for me. The video felt unnecessarily long and the characters were not at all appealing. The whole concept seemed forced and contrived, and I didn't find it funny or entertaining. The video failed to effectively communicate the value of Quiznos as a brand and left me with a negative impression. I would not recommend wasting your time watching this video.
4. Michael - 2/5 stars - I was quite disappointed with the Quiznos mascot branding video. The characters were not memorable or likable, and the overall tone of the video was confusing. It felt like a missed opportunity to create a strong and engaging brand message. The video lacked coherence and failed to leave a lasting impact on me as a viewer. I would not recommend this video for anyone looking for effective branding strategies.