Quiznos mascot campaign was a marketing strategy implemented by Quiznos, a fast-food restaurant chain, to promote their brand and increase customer engagement. The campaign involved the creation of several mascots, each representing different flavors and types of sandwiches offered by Quiznos. These mascots were designed to be quirky and memorable, with catchy names and distinct personalities. The main goal of the mascot campaign was to create a fun and relatable brand image that would resonate with customers and differentiate Quiznos from its competitors. One of the main highlights of the campaign was the Toasty Torpedo mascot, which was introduced as the spokesperson for Quiznos' line of toasted submarine sandwiches. The Toasty Torpedo was depicted as a mischievous character with a love for toasted sandwiches and a quirky sense of humor, making him instantly recognizable and memorable to customers.
406 pages, Hardcover
But in a world where every neighbor is watching for signs of the devil, a woman like Mary--a woman who harbors secret desires and finds it difficult to tolerate the brazen hypocrisy of so many men in the colony--soon finds herself the object of suspicion and rumor. His awards include the Walter Cerf Medal for Outstanding Achievement in the Arts; the ANCA Freedom Award for his work educating Americans about the Armenian Genocide; the ANCA Arts and Letters Award for The Sandcastle Girls, as well as the Saint Mesrob Mashdots Medal; the New England Society Book Award for The Night Strangers; the New England Book Award; Russia s Soglasie Concord Award for The Sandcastle Girls; a Boston Public Library Literary Light; a finalist for the Lambda Literary Award for Trans-Sister Radio; a Best Lifestyle Column for Idyll Banter from the Vermont Press Association; and the Anahid Literary Award.
The Toasty Torpedo was depicted as a mischievous character with a love for toasted sandwiches and a quirky sense of humor, making him instantly recognizable and memorable to customers. Another notable mascot introduced in the campaign was the SpongMonkeys, a pair of animated creatures that were used in a series of viral videos to promote Quiznos' sandwiches. The SpongMonkeys gained widespread popularity and were often associated with the Quiznos brand, adding to the overall success of the campaign.
Hour of the Witch
A young Puritan woman--faithful, resourceful, but afraid of the demons that dog her soul--plots her escape from a violent marriage in this riveting and propulsive historical thriller from the #1 New York Times bestselling author of The Flight Attendant.
Boston, 1662. Mary Deerfield is twenty-four years old. Her skin is porcelain, her eyes delft blue, and in England she might have had many suitors. But here in the New World, amid this community of saints, Mary is the second wife of Thomas Deerfield, a man as cruel as he is powerful. When Thomas, prone to drunken rage, drives a three-tined fork into the back of Mary's hand, she resolves that she must divorce him to save her life. But in a world where every neighbor is watching for signs of the devil, a woman like Mary--a woman who harbors secret desires and finds it difficult to tolerate the brazen hypocrisy of so many men in the colony--soon finds herself the object of suspicion and rumor. When tainted objects are discovered buried in Mary's garden, when a boy she has treated with herbs and simples dies, and when their servant girl runs screaming in fright from her home, Mary must fight to not only escape her marriage, but also the gallows. A twisting, tightly plotted thriller from one of our greatest storytellers, Hour of the Witch is a timely and terrifying novel of socially sanctioned brutality and the original American witch hunt.
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Genres Historical FictionFictionHistoricalWitchesThrillerMysteryAudiobook
406 pages, Hardcover
First published May 4, 2021
Book details & editions Loading interface. Loading interface.About the author
Chris Bohjalian 41 books 11.5k followersChris Bohjalian is the #1 New York Times bestselling author of 24 books. His work has been translated into 35 languages and become three movies and an Emmy-nominated TV series.
Look for his next novel on March 19, 2024: THE PRINCESS OF LAS VEGAS. (Yes, you can preorder it as a hardcover, eBook, or on audio wherever you buy books.)
The paperback of THE LIONESS went on sale this summer. It is already in development for a limited TV series from e One and Marsh Entertainment. A luxurious African safari turns deadly for a Hollywood star and her entourage in this riveting historical thriller, about which the New York Times wrote in its spring preview, "Bohjalian steers this runaway Land Rover of a story into some wildly entertaining territory." The Boston Globe wrote, "Bohjalian, one of our finest storytellers, weaves his spellbinding magic."
Publishers Weekly, Library Journal, and Booklist all gave it starred reviews.
His 2021 novel, HOUR OF THE WITCH, is a tale of historical suspense set in 1662 Boston, a story of the first divorce in North America for domestic violence -- and a subsequent witch trial. Diana Gabaldon in her review in the Washington Post called it "historical fiction at its best." Danielle Trussoni in the New York Times called it "harrowing."
His 2020 novel, “The Red Lotus,” is a twisting story of love and deceit: an American man vanishes on a rural road in Vietnam and his girlfriend, an emergency room doctor trained to ask questions, follows a path that leads her home to the very hospital where they met, and is also in development for a TV series. In the New York Times, Sarah Lyall called it, “Terrific. . .[an] elegant noose of a plot. . .Bohjalian is a pleasure to read. He writes muscular, clear, propulsive sentences. . .As suspenseful as it is, The Red Lotus is also unexpectedly moving — about friendship, about the connections between people and, most of all, about the love of parents for children and of children for parents. Bohjalian is a writer with a big heart and deep compassion for his characters.”
His 2018 novel, “The Flight Attendant,” debuted as a New York Times, USA Today, Wall Street Journal, Publishers Weekly, and National Indiebound Bestseller. It is now HBO Max TV series, starring Kaley Cuoco. Season two landed in April 2022.
He is also a playwright and screenwriter. He has a new play, "The Club," arriving at the George Street Playhouse in February 2024,
His other plays include his adaptation of his novel, "Midwives," and "Wingspan," (originally called "Grounded").
His books have been chosen as Best Books of the Year by the Washington Post, the St. Louis Post-Dispatch, the Hartford Courant, the Milwaukee Journal-Sentinel, Publishers Weekly, Library Journal, Kirkus Reviews, Bookpage, and Salon.
His awards include the Walter Cerf Medal for Outstanding Achievement in the Arts; the ANCA Freedom Award for his work educating Americans about the Armenian Genocide; the ANCA Arts and Letters Award for The Sandcastle Girls, as well as the Saint Mesrob Mashdots Medal; the New England Society Book Award for The Night Strangers; the New England Book Award; Russia’s Soglasie (Concord) Award for The Sandcastle Girls; a Boston Public Library Literary Light; a finalist for the Lambda Literary Award for Trans-Sister Radio; a Best Lifestyle Column for “Idyll Banter” from the Vermont Press Association; and the Anahid Literary Award. His novel, Midwives,was a number one New York Times bestseller, a selection of Oprah’s Book Club, and a New England Booksellers Association Discovery pick. He is a Fellow of the Vermont Academy of Arts and Sciences.
He has written for a wide variety of magazines and newspapers, including The New York Times, The Washington Post, Cosmopolitan, Reader’s Digest, and The Boston Globe Sunday Magazine. He was a weekly columnist in Vermont for The Burlington Free Press from 1992 through 2015.
Chris graduated Phi Beta Kappa and Summa Cum Laude from Amherst C
The Quiznos mascot campaign was successful in achieving its objectives, as it helped the brand gain recognition and stand out in a highly competitive industry. The mascots became a recognizable symbol of Quiznos and were widely used in advertising and promotional materials. Furthermore, the campaign successfully engaged with customers through social media and online platforms, allowing for increased brand visibility and customer interaction. In conclusion, the Quiznos mascot campaign was a creative and effective marketing strategy that helped the brand establish a unique and memorable brand image. The mascots played a significant role in promoting Quiznos' sandwiches and engaging with customers, ultimately contributing to the overall success of the campaign..
Reviews for "The Quiznos Mascot: A Lesson in Mascot Marketing"
1. John - 1/5 - I really didn't enjoy the Quiznos mascot campaign. The whole idea of using these weird, creepy animals to promote their sandwiches just didn't work for me. It was off-putting and didn't make me want to go to Quiznos at all. The commercials were strange and the costumes were unsettling. Overall, it was a failed attempt at being quirky and memorable.
2. Sarah - 2/5 - The Quiznos mascot campaign was just not my cup of tea. I found the commercials to be unnecessarily bizarre and the mascots themselves were quite unappealing. It's like they were trying too hard to stand out, but it ended up being more off-putting than anything else. I would have preferred a more straightforward and relatable advertising approach.
3. Robert - 2/5 - The Quiznos mascot campaign was a major miss for me. I found the mascots to be strange and unrelatable. The commercials were confusing and I didn't see how they were relevant to the sandwiches they were supposed to promote. It felt like the company tried to be too quirky and ended up alienating potential customers instead. I think they should have gone for a more straightforward and relatable advertising strategy.
4. Lisa - 1/5 - The Quiznos mascot campaign was a complete turn-off for me. The mascots were creepy and not at all appetizing. The commercials didn't make me want to try their sandwiches; they just made me want to change the channel. Overall, it was a failed attempt to be memorable and only succeeded in making me avoid Quiznos altogether.