Magic Spell Studios is a renowned animation studio located in a bustling city, known for its captivating and enchanting animated films. With a team of talented artists and animators, the studio creates magical and immersive worlds that transport audiences into extraordinary realms. The studio is committed to producing high-quality animation that captivates both children and adults alike. From heartwarming tales of friendship and adventure to epic fantasy sagas, Magic Spell Studios covers a wide range of genres, ensuring there is something for everyone to enjoy. Led by a visionary director, the team at Magic Spell Studios works tirelessly to bring each animated film to life. From the initial conceptualization and storyboarding to the meticulous animation and post-production, every step is carefully executed to ensure the final product is nothing short of magical.
MAGIC Spell Studios
MAGIC Spell Studios is the entrepreneurial and commercial heart of MAGIC at RIT. Encompassing a fully functional film sound stage, sound mix and color correction post-production studios, a 4K Dolby Atmos theater, and several working media laboratories, MAGIC Spell Studios is ready and available to work with you on your next project. And with student and faculty talent in all aspects of media production and design, we also can provide a capable workforce to get your jobs done. Browse below to see all the possibilities for collaboration with us.
square foot sound stage
university to publish to Xbox One platform
speakers in Dolby-Atmos certified theater
Empire State Development-designated Digital Game Hubs
World-class facilities, including: 7,000-square-foot sound stage and post-production sound mixing and color correction facility suites for both educational and commercial productions
MAGIC Spell Studios expands the capacity of RIT’s School of Film and Animation while supporting research and entrepreneurial activities in western New York. Part of our mission includes making this state-of-the-art facility available for industry and commercial use, adding MAGIC to the growing list of production resources available in the Rochester region. Our specialty spaces rival those found in NYC and LA, supporting the economic growth of the already thriving local film community, while simultaneously giving our students a one-of-a-kind education. And best of all, these same well-trained students could serve as a convenient and professional resource for commercial productions, providing a capable talent pool where needed.
Set up shop with us
The collaborative partner suite is a truly unique part of MAGIC that provides low or no-cost access to workspaces, hardware, and software in exchange for employment and research partnerships on campus. Existing companies can benefit from a direct connection to an emerging creative workforce of current RIT students and alumni.
Want to partner with us? Contact David: [email protected]
Commission a student team
RIT students and faculty in MAGIC regularly work with outside organizations and companies on collaborative research projects to solve design challenges and produce original commissioned work in games, media, and interactive experiences. Connect with us to find out how to sponsor innovative and creative students to work with you on your ideas.
MAGIC Spell Studios can also assemble a proficient and capable team of students to perform contracted design services for you as part of our larger mission to provide experiential learning opportunities and employment for our students. All administrative and hiring processes are also coordinated by the university in service to agreed upon contractual terms. Flexibility with intellectual property is also afforded so that you can deploy the results of contracted teams quickly and easily.
Research with us
World-class faculty from various departments and colleges across the university affiliate with MAGIC in support of their scholarly and creative work. The center provides resources, administration, and infrastructure to support such work, and, most importantly, to establish and maintain a culture of multi-disciplinary inclusion and sustained inquiry. As a designated RIT research Center of Excellence, MAGIC is home to several funded research projects and hosts faculty affiliates from multiple schools and departments. These projects span public sponsored research grants to commissioned corporate projects.
Address and Phone
300 Lomb Memorial Drive
Rochester, NY 14623-5608
585-475-4999
Address and Phone
One Lomb Memorial Drive
Rochester, NY 14623
585-475-2411
MAGIC Spell Studios
Prominently located on the Rochester Institute of Technology campus, MAGIC Spell Studios is a 52,000 square-foot academic, entrepreneurial, and commercial initiative whose core principle is “We Learn by Making Things”. It’s part commercial film production and media development studio and part academic laboratory.
The RIT Center for Media, Arts, Games, Interaction & Creativity (MAGIC) is a university wide research center and production studio focused on exploring interactive digital media. The first studio of its kind in the Northeast, this multidisciplinary, large scale facility links RIT’s internationally ranked academic programs with high tech facilities needed to commercialize computer gaming, film and animation, and digital media projects.
The two-story building brings multiple academic disciplines under one roof and includes academic office space, computer game development labs, incubator space, animations classrooms, research computing facility, 180-seat movie theater with projection booth, 7,000 SF sound stage, tiered 40-seat audio-to-video mixing suite, server room, and two entrepreneurial open-office computer work environments to be fit-out as flexible technology office suites.
Just as digital technology has blurred the lines between creative industries, MAGIC Spell Studios provides a first-of-its-kind facility that reflects these converging industries by bringing together various schools and departments across the university−computer game design, film, animation, and digital media−under one roof. Emphasizing student entrepreneurship and commercialization, MAGIC uniquely co-locates select faculty and students in a collaborative, interdepartmental, startup environment that is playful, fun, and inspiring.
Photo credit: David Lamb Photography
AGC Jeffrey J. Zogg Build New York Award
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Magic spell studios
The RIT Center for Media, Arts, Games, Interaction & Creativity (MAGIC) is a university wide research center and production studio focused on exploring the cutting edge of interactive digital media. It is available for anyone in the RIT community, regardless of academic or institutional affiliation, as well as numerous partners and community collaborators. The MAGIC Center is designed to bridge the gap between research and prototyping, and the ability to bring industry polish and commercial scale and support to experimental projects. This allows our work to have wider and greater impact, and to explore feasibility and reaction from global audiences.
To realize this vision, MAGIC is composed of both a research laboratory (the MAGIC Lab, in which many other labs and working groups are housed or affiliated), and a production studio, (MAGIC Spell Studios, LLC, which leverages our discoveries in ways that more broadly disseminate our work to peers and to the public at large). The overall purpose of MAGIC is to engage the campus, the community, and the region in research, development, and entrepreneurial efforts involving digital media. As a part of this mission, the university has engaged a public/private partnership with New York State as well as numerous other partners to create a state-of-the-art education, research and production facility to further these support these efforts. For more information, please contact the MAGIC Center, and Director Andrew Phelps.
Facilities Concepts & Vision
The MAGIC Spell Studios flagship facility is a multi-use, multi-purpose, large scale facility that serves several different needs for the studio and thus the university, the Rochester community and beyond. There are five interwoven themes that form, at their intersection, the core use-case for the facility:
Facilities Features & Capabilities
MAGIC Movie Theatre
A 180-seat theater with projection booth and complete cinema-quality audio/video system to provide a showcase for academic and commercial productions as well as accommodate film showings, computer gaming events, multiple types of media presentations and guest speakers. See a model of this space in 360 view.
MAGIC Spell Studios Innovation Suite
An academic and commercial startup environment that uniquely combines open-office student work space with high-end computing capability and academic and commercial offices in support of MAGIC’s entrepreneurial projects in film, animation, game design and development, and digital media. MAGIC Affiliates from IGM and SOFA will be housed here along with the core MAGIC staff to provide a community of mentorship and collaboration with our students and partners.
Sound Stage
The new facility will feature a 7,000 square foot professional sound stage that will meet the requirements for the New York state film tax credit, as well as providing resources and space to student film makers. The sound stage is accessible via loading dock, and has storage, control room, and green room facilities in close proximity. Additionally, areas of the stage have been equipped for use with green screen and motion capture capabilities. See a model of this space in 360 view.
Collaborative Partner Suite
This area will support next-tier product development and collaborative work with external corporate partners, as well as internal start-ups that are growing beyond the capabilities of the innovation suite. This space will allow a mixture of private, controlled areas for full-time use to support varying projects with different technological, staffing, and support needs.
The MAGIC Spell Studios Lobby
The media-rich and central hub for MAGIC Spell Studios showcasing the projects, products and work of magic makers. This space will act as both a meeting space before and after events, a casual low-key working environment, and a meeting-zone for participants across disciplines.
Sound Mixing Facilities
Tiered 40-seat audio-to-video mixing suite with mixing board, professional theater-quality audio systems and professional acoustics based on industry, Dolby® and THX standards. An attached voice over/isolation booth will enhance programs for film, animation and game design. See a model of this space in 360 view.
Color Correction Room
Tiered 50-seat color correction room will also double as a screening room complementing the various educational programs in this specialty field.
Computer Gaming Labs (3)
Designed around core principles of constructionist educational models (ie learn by doing), these labs will facilitate education, hands-on interaction, and support activities in game design and provide a mix of environments that support advanced work in interactive game development and deployment, as well as support commercial and academic activities, research and experimental work, hackathons, gamejams, and more. See a model of this space in 360 view.
VR/AR Laboratory
The new facility will feature an updated and expanded presence of the MAGIC VR/AR Lab, which serves the entire campus as a place for exploration and experimentation with VR and AR technologies, platforms, and hardware. A part of this effort is our continued work as a part of the VR First initiative.
Demo Lounge
This area will serve as a demo room, client-briefing area, and showcase. It will include a media wall, theater sound and lighting controls, VR and AR capability, and acts as a place to work with clients, partners, guests, and dignitaries to showcase the digital media capabilities of the studio and the university.
Animation Classroom and Studio Space
This space will support the creation of academic and commercial work in stop-motion, 2D and 3D animation, with a mix of activities ranging from coursework and program offerings, workshops, projects, etc.
Research Computing Facility and Control Room
One of the most critical spaces in the whole endeavor, this space is the 'glue' that connects the various facilities together as well as connects the studio to the larger campus and outside world. Unlike many backroom IT solutions, the studio is transparent here as well - the space is centrally located, and viewable in ways to help the educational and comprehensive mission of the facilty. The space serves as the conduit for media production and dissemination across the entire facility, leveraging solutions from Cisco and Dell as core partners in this effort.
From the initial conceptualization and storyboarding to the meticulous animation and post-production, every step is carefully executed to ensure the final product is nothing short of magical. The studio prides itself on its attention to detail and dedication to storytelling. Every character is lavishly designed, with distinct features and personalities that resonate with the audience.
The lush and vibrant environments transport viewers to fantastical worlds, allowing them to escape reality and immerse themselves fully in the story. Magic Spell Studios constantly pushes the boundaries of animation, incorporating innovative techniques and technology to create visually stunning and awe-inspiring films. From traditional 2D animation to cutting-edge 3D CGI, the studio embraces new technologies while staying true to the timeless art of animation. In addition to feature films, Magic Spell Studios also produces animated television series, enchanting audiences with episodic storytelling that keeps them coming back for more. These series often explore complex narratives with engaging characters, offering viewers an immersive and captivating television experience. Beyond the screen, Magic Spell Studios also engages in various merchandising ventures, allowing fans to bring a piece of the magic home. From figurines and clothing to books and games, the studio's merchandise showcases the rich and vibrant worlds created by its talented artists. Magic Spell Studios has garnered critical acclaim and numerous awards for its exceptional work in the animation industry. Its films have captured the hearts of audiences worldwide, enchanting them with breathtaking visuals and compelling stories. With each new project, the studio continues to push the boundaries of animation and captivate viewers with its spellbinding creations..
Reviews for "The Power of Fan Engagement: Spell Studios' Dedicated Community"
1. John Smith - ★☆☆☆☆
I had a terrible experience with Magic Spell Studios. Firstly, the staff was extremely unprofessional and rude. They seemed disinterested in helping me with my inquiries and were dismissive of my concerns. Additionally, the quality of their work was severely lacking. The images and animations they produced were subpar and not up to industry standards. I was very disappointed with the results and would not recommend their services to anyone.
2. Sarah Johnson - ★★☆☆☆
I was not impressed with the customer service at Magic Spell Studios. The communication was poor, and they were unresponsive to my emails and requests for updates on my project. It felt like they didn't value my business or care about meeting my expectations. Furthermore, the final product they delivered did not meet the specifications we agreed upon. Overall, my experience was frustrating and I would not choose to work with them again.
3. David Thompson - ★★☆☆☆
Magic Spell Studios promised a quick turnaround time for my project, but they failed to deliver. The project was delayed multiple times without any clear explanation or update as to when I could expect to receive the final product. This lack of communication and follow-through was highly unprofessional. When I finally did receive the finished work, it was hastily done and lacked the attention to detail I was expecting. I was very disappointed with my overall experience and would caution others against working with them.
4. Amanda Davis - ★☆☆☆☆
I had a negative experience with Magic Spell Studios from start to finish. The initial consultation was rushed and they did not take the time to fully understand my vision. As a result, the final product did not meet my expectations at all. Additionally, the customer service was poor. They were unresponsive to my questions and concerns, and it took them weeks to address any issues I raised. Overall, I found the whole experience to be unprofessional and unsatisfactory. I would not recommend their services.