Akl Magic Paint and Body Fontana is a renowned auto body shop located in Fontana, California. With years of experience in the industry, Akl Magic Paint and Body has built a solid reputation for providing high-quality automotive services to its customers. The shop specializes in various automotive repairs and services, including collision repairs, paintwork, dent removal, and mechanical repairs. The team at Akl Magic Paint and Body is made up of skilled technicians who are trained and experienced in handling different types of vehicles. One of their key strengths is their expertise in paintwork. Akl Magic Paint and Body is equipped with state-of-the-art technology and tools to ensure that each paint job is done to perfection.
Marketing Briefing: Pop-Tarts and Cheez-Its’ buzz prove why mascots still matter for big brands
The outcome of the recent Pop-Tarts and Cheez-It college football bowls – where Pop-Tarts introduced its new mascot as the first “edible” mascot and Cheez-It responded in kind with its mascot noting that it was “non-edible,” generating significant social buzz for both brands – made it clear that mascots can still contribute breakthrough moments for brands.
As marketers grapple with fewer mass media moments and continued social media fragmentation, among other challenges to get people to pay attention to their brands, the appeal of mascots may grow for brands that don’t already have them. The ability to create a character that will appear across social platforms and potentially help a brand become more recognizable on those platforms is one reason for the interest, according to agency execs, who noted that mascots are essentially a cheat code to brand recall.
“The explosion of channels in which brands can show up is obviously pretty massive and has been for the last couple of years,” said Jesse Unger, head of strategy at Mother in Los Angeles. “When you create a character, it makes it a lot easier for the brand to then show up in a lot more nontraditional spaces.”
That sea of channels, as well as the challenges marketers face when getting consumers to see their brands as authentic, has likely given way to more willingness among some marketers to experiment with how their brands should appear and what they can do with them.
“There’s just a lot of freedom now and things you can do in that space where I would imagine that for companies that don’t have mascots, it’s easier than ever to create something and give it a personality,” said Kristen Thompson, svp and president of frozen and vegetables business unit at B&G Foods Inc., home of the Jolly Green Giant. “It’s probably more difficult for us.”
The iconic Jolly Green Giant will turn 100 next year, noted Thompson, who added that the company is figuring out how to make sure the mascot is still relevant and mulling how to bring him to TikTok. The Jolly Green Giant is just one example of how brands with long-standing mascots may have to take more care to figure out how to deploy them for today’s audiences.
Aside from social fragmentation and brand recall, another reason marketers may be vying for mascots could be the success of Duolingo’s unhinged owl Duo as the mascot has helped the brand to be part of culture. “For about a year, every creative review involves an idea like, What’s our Duolingo?” said Ben James, chief innovation officer at Gale Agency. “Everyone’s trying to chase that owl.”
“Mascots in a way are the perfect vessel for the age of social media,” said Nick Miaritis, chief client officer at VaynerMedia, who added that often brands can experiment with mascot content which can capture people’s attention because it feels similar to content that’s already on social feeds. “From an attention standpoint, [people are] either in or out so fast because it feels like [that content] belongs amidst the rest of what you’re seeing in your feeds.”
All that said, brands shouldn’t just create a mascot or aim to make something weird just to be weird or just because they can, explained Wade Alger, group creative director, GSD&M, adding that the agency reintroduced Fruit of the Loom’s “Fruit People” on TikTok last year with the aim of giving more brand personality on the platform.
“It’s the way you use them,” said Alger. “They have to be brand relevant. They can’t just be a character for a character’s sake.”
Akl Magic Paint and Body is equipped with state-of-the-art technology and tools to ensure that each paint job is done to perfection. They have a wide range of paint colors and finishes, allowing customers to choose the perfect shade for their vehicle. In addition to paintwork, Akl Magic Paint and Body also excels in collision repairs.
3 Questions with Kecia Caffie, president of Zales at Signet Jewelers
There are so many digital ad/marketing channels. Which ones is Zales leveraging to connect with shoppers?
Today, we’re definitely much more social media than anything. We know that the influencers are becoming more and more important to us. One of the areas that there’s an opportunity for us to continue growing our presence is how we meet customers on TikTok. And then of course, we’ve not let go of email by any stretch of imagination, and using in-store client telling — that outreach from our team members and stores. I don’t know about you, but SMS is my favorite friend and the way I communicate with all humans. So that’s also a way that we’re reaching out to those customers who are loyal and that we want to continue to have more of that high-touch relationship with.
Linear ad spend is shrinking. Will Zales sun set that media spend?
I’m certainly not prepared to say that today that we would. But like every organization that spends money on marketing, we want to make sure that we’re being as efficient as we possibly can, and it’s hard to say one way or the other that you would certainly go 100% with that [strategy]. I’m definitely not prepared to say that yet.
As a legacy brand competing with DTC jewelry brands, how do you maintain a competitive edge?
One of the things that we did [last] year in order to make sure that our messaging was tight and on point for the current consumer is going back and refreshing all of our consumer insight data. We all know the last three years was a lot for everybody. So what we didn’t want to do is just rely on information that we’ve gathered from our customers and our current consumers prior to the pandemic. It was the right thing to go back, talk to them again. — Kimeko McCoy
Whether it's a minor scratch or a major collision, their team can handle any job with precision and attention to detail. They work closely with insurance companies to ensure a seamless repair process for their customers. Furthermore, Akl Magic Paint and Body offers dent removal services. Using specialized techniques and tools, they can effectively remove dents from vehicles without the need for costly and time-consuming traditional methods. This allows customers to restore the original look of their vehicle quickly and efficiently. With a commitment to customer satisfaction, Akl Magic Paint and Body prioritizes providing excellent service and ensuring that each customer's needs are met. They strive to deliver timely repairs and maintain transparent communication throughout the repair process. In conclusion, Akl Magic Paint and Body Fontana is a reputable auto body shop that offers a wide range of automotive services, including collision repairs, paintwork, dent removal, and mechanical repairs. With their skilled technicians and commitment to excellence, Akl Magic Paint and Body is a reliable choice for all automotive repair needs..
Reviews for "Why Akl Magic Paint and Body Fontama is the Best Choice for Auto Body Work"
1. John - 1 star
I had a terrible experience at Akl magic paint and body. I brought my car in to get a small dent repaired and they ended up making it worse. Not only did they not fix the dent properly, but they also scratched the paint in the process. I had to take my car to another body shop to get it fixed correctly. I would not recommend Akl magic paint and body to anyone.
2. Sarah - 2 stars
I was not impressed with the service I received at Akl magic paint and body. I brought my car in for a simple touch-up job, and it took them twice as long as they estimated. Additionally, the paint job was subpar and I could still see the original scratches. I expected a professional job for the price I paid, but unfortunately, that was not the case. I would not return to Akl magic paint and body for any future repairs.
3. Mike - 1 star
I had a terrible experience with Akl magic paint and body. I brought my car in to have some rust repaired, and they completely botched the job. The paint they used didn't match my car's color at all, and the rust started coming back within a few weeks. I had to take my car to another body shop to have the work redone. Akl magic paint and body's lack of attention to detail and poor quality workmanship is unacceptable. I would not recommend them to anyone.