Jonah Berger is a renowned author and marketing professor who has brought the concept of "magic words" into the spotlight. In his book "Contagious: How to Build Word of Mouth in the Digital Age," he explains how certain words can have a profound impact on the way people perceive and remember information. According to Berger, these magic words possess specific qualities that make them more likely to generate interest, engagement, and ultimately be shared among individuals. One of the key characteristics is that they evoke emotion. Emotional words have the power to connect with people on a deeper level, making them more likely to remember and share the message. In addition to emotions, Berger emphasizes the importance of simplicity.
Reef Magic Cruises
Reef Magic gives you the ultimate Reef Experience. Departing directly from Cairns on a fast, stable catamaran, making its way to the pontoon, Remoora. Catering for all kinds of visitors, the pontoon provides snorkelling, scuba diving, helicopter flights and more.
Stable Catamaran
Large stable vessel with air conditioning. Bar, lunch, media centre and bathrooms on board. Wheelchair and pram friendly
Snorkel & Dive
Anchored on a stable pontoon giving direct access to the abundant Moore Reef. Stay dry with glass boat, semi-sub tours or snorkel, dive or helmet dive with our crew
Lunch Included
Delicious lunch, morning & afternoon tea served on board with complimentary water & tea/coffee. Bar available on board to purchase drinks and snacks
In addition to emotions, Berger emphasizes the importance of simplicity. Magic words are often simple and easy to understand, which makes them more accessible and memorable. Using complicated language or jargon can alienate the audience and reduce the likelihood of sharing.
Book Your Reef Magic tour
We are currently operating to Cairns newest pontoon on the Great Barrier Reef on a daily basis. – For live availability please check within the booking cart.
Cairns most popular reef experience
- Full day experience
- 3 spacious levels on boat and large pontoon.
- More space, more comfort
- Depart Cairns 9am – Returns 5pm
- Visit the Reef Magic Pontoon, Moore Reef
- Expert Marine Biologists doing fish feeding & talks
- Free snorkel, vest, lyrca suit hire
- Optional Intro, Cert & Helmet diving (Pre book and save compared to purchasing on the day)
- Fresh Lunch, Morning Tea & Afternoon Tea
- On board photographer to purchase underwater photos
Adult
Child
4 – 14year
Family
(2 Adults & 2 Kids U14)
The above rates are based on off peak season rates. Peak season rates attract an extra $10 per adult / $20 per child / $40 per family.
Peak season: 1st Apr – 23rd Apr | 25th Jun – 31st Oct | 21st Dec – 15th Jan 24 | 29th Mar – 31st Mar 24
Off peak: 24th Apr – 24th Jun | 1st Nov – 20th Dec | 16th Jan – 28th Mar 24
Infants 0-3 travel free on our tours but must be pre-booked. Prices valid to 31st March 2024.
Note: You will be taken to our secure Experience Co shopping cart. For telephone bookings please call 1300 031 411
Reef Magic Pontoon Day Tour
The Reef Magic Pontoon Day Tour will take you to the newest pontoon, a snorkelling and diving playground located on the Great Barrier Reef. Surrounded by colourful reefs, abundant fish and funny marine life, there is something to do for the whole family. Reef Magic is a 30-metre, air-conditioned catamaran with a licensed bar, that will take you back and forth to the reef and become your home for the day!
It has comfortable seating and spacious decks, ensuring a smooth and comfortable ride, before enjoying an amazing day trip on the Outer Reef. This is a terrific day trip with many optional activities to choose from! This family-friendly trip is perfect for everyone, with a place for the kiddies to safely play in the water and plenty of room to relax and lounge on the deck. We offer activities for swimmers and non-swimmers and offer easy access to the water.
Highlights & Features
- Travel on board a fast, modern catamaran to the pontoon
- Snorkel or dive at the reef for 5 full hours
- Glass bottom boat
- Semi-submersible tour
- Listen to historical and cultural talks about the region by the crew
- Underwater Observatory
- Kid-friendly space for seeing marine life
- Buffet lunch
- Optional helicopter tours straight from the deck
- Spacious decks
- Comfortable transfer vessel with onboard bar
- Complimentary tea/coffee provided
- Onboard briefing including Great Barrier Reef presentation by our Marine Naturalist
- Advanced eco certified trip
- Pre-book optional extras and save!
Don't miss this great opportunity to experience Reef Magic and the Outer Great Barrier Reef like never before!
Another quality of magic words is that they are often practical and useful. People tend to share information that they believe will be helpful to others. By including practical words in your messaging, you can increase the chances of it being shared. Positive words also play a critical role in generating interest. People are more likely to share positive and uplifting messages. Therefore, incorporating positive magic words can enhance the virality of your content. Berger also underlines the significance of using specific words that trigger curiosity and make people feel involved. Words like "secret," "exclusive," or "limited" can create a sense of curiosity and exclusivity, enticing individuals to engage and share. Moreover, Berger advocates for the use of stories to make ideas more memorable and persuasive. By combining magic words with a compelling narrative, you can create a powerful message that has a higher chance of being shared. Overall, Jonah Berger's concept of magic words emphasizes the importance of choosing the right words to create contagious content. By evoking emotion, simplicity, practicality, positivity, curiosity, and storytelling, you can increase the likelihood of your message being shared and remembered..
Reviews for "Empowering Your Brand with Jonah Berger's Magic Words"
1. Emily - 2 stars - I was really excited to read "Jonah Berger Magic Words" after hearing so many positive reviews, but I was highly disappointed. The book lacked practicality and didn't provide any valuable insights or strategies. It felt like a long-winded self-promotion rather than a guide on using the power of words effectively. I struggled to find any useful takeaways from this book and wouldn't recommend it to anyone looking for practical advice on communication.
2. Mark - 1 star - "Jonah Berger Magic Words" was a complete waste of my time and money. The author claims to reveal the secrets to persuasive language, but there was nothing groundbreaking or innovative about the content. It was filled with generic cliches and lacked depth. I was hoping for a book that would teach me effective communication techniques, but all I got was a collection of anecdotes and surface-level advice. There are far better resources out there that actually deliver on their promises.
3. Sarah - 2 stars - I found "Jonah Berger Magic Words" to be overly repetitive and lacking substance. The author constantly reiterated the same points without providing any real examples or practical tips. I was expecting to learn new and powerful communication techniques, but instead, I was left disappointed. The book felt like a never-ending sales pitch for the author's other products and services. I regret spending my time reading this book when there are much better options available in the market.