The David Yurman Amulet Display is a visual showcase that highlights the timeless beauty and craftsmanship of David Yurman's signature amulet necklaces. This display is designed to entice and engage customers, creating a captivating shopping experience. The main idea of the David Yurman Amulet Display is to showcase the wide range of amulet necklaces offered by the brand. These necklaces feature a variety of gemstones, metals, and intricate designs, making each piece unique and special. The display itself is carefully crafted to enhance the beauty of the amulets. It is often made of high-quality materials such as clear acrylic or glass, ensuring that the focus remains on the jewelry itself.

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There was more to Zuma Jaguar than just a pretty face and a giant, spotted head.

He was a well-rounded cat who loved much more than just cheering on San Diego State's athletes.

He enjoyed music and reading, listing singer Cat Stevens and books like "Secrets of the Talking Jaguar" and Kurt Vonnegut's "Cat's Cradle" as faves on his Facebook page.

But alas, at the tender age of 2, Zuma -- a large, friendly, costumed character who appeared at football and basketball games -- lost all nine of his lives at once when SDSU pulled the plug on him this week.

Cause of death? Confusion.

Zuma, born as a "supplemental character" and sidekick to the Aztec Warrior, the school's official mascot, had become almost too popular for his own good. Though kids liked him, a certain segment of the fan base thought the cartoonish cat was too distracting from the traditional Warrior. Some campaigned for his removal. One fan told newspaper UT San Diego that Zuma looked too much like a cougar, the mascot of longtime rival BYU.

"We didn't really want to confuse the brand," says Steve Schnall, SDSU's associate athletic director. "And I think to avoid that confusion, it made sense from a university standpoint to say we have one mascot, and that mascot's the Aztec Warrior."

Schnall thought Zuma had been successful in his role as more of a cuddly character who had "a little bit more leeway to do some fun things" than the Warrior. Ultimately, though, Zuma "kind of blurred the lines, maybe more than what we would have liked."

Recent SDSU grad Gina Abbamonte, 22, a member of "The Show" section at basketball games, says she enjoyed seeing Zuma at football and basketball games and thought the crowd liked him. She knows others didn't.

"They didn't really see the point of him," she says. "They just saw him as some random character, I guess."

But, she added, "I thought he was fun. . I mean, people dress up as bananas, so why can't we have a jaguar?"

The SDSU Aztec Warrior Mascot

Richard Guzman, 19, a San Diego State sophomore, practices blowing his conch shell as gets ready to be the SDSU Aztec Warrior mascot while in a men’s room. (Hayne Palmour IV / San Diego Union-Tribune)

Richard Guzman, 19, puts on ankle rattles as he gets ready to be the SDSU Aztec Warrior mascot while in a men’s room. (Hayne Palmour IV / San Diego Union-Tribune)

Richard Guzman, 19, puts on a bandana. (Hayne Palmour IV / San Diego Union-Tribune)

Richard Guzman, 19, a San Diego State sophomore, gets ready to be the SDSU Aztec Warrior mascot. (Hayne Palmour IV / San Diego Union-Tribune)

San Diego State University student Richard Guzman, 19, picks up the warrior headdress as he gets ready to be the SDSU Aztec Warrior mascot in a men’s room. (Hayne Palmour IV / San Diego Union-Tribune)

San Diego State University student Richard Guzman, 19, gets ready to be the SDSU Aztec Warrior mascot in a men’s room. (Hayne Palmour IV / San Diego Union-Tribune)

San Diego State University student Richard Guzman, 19, does pushups as he gets ready to be the SDSU Aztec Warrior mascot while in a men’s room. (Hayne Palmour IV / San Diego Union-Tribune)

San Diego State University student Richard Guzman, 19, does stomach crunches as he gets ready to be the SDSU Aztec Warrior mascot while in a men’s room. (Hayne Palmour IV / San Diego Union-Tribune)

One of the game’s referees exits the men’s room as SDSU student Richard Guzman, 19, does pushups as he gets ready to be the SDSU Aztec Warrior mascot. (Hayne Palmour IV / San Diego Union-Tribune)

The headdress sits on a chair as Richard Guzman, 19, a San Diego State sophomore, gets ready to be the SDSU Aztec Warrior mascot in a men’s room. (Hayne Palmour IV / San Diego Union-Tribune)

Richard Guzman, 19, a San Diego State sophomore, puts on the headdress as gets ready to be the SDSU Aztec Warrior mascot while in a men’s room. (Hayne Palmour IV / San Diego Union-Tribune)

Richard Guzman, 19, a San Diego State sophomore, looks in a mirror as he puts on the headdress while getting ready to be the SDSU Aztec Warrior in a men’s room. (Hayne Palmour IV / San Diego Union-Tribune)

Richard Guzman, 19, a San Diego State sophomore, practices blowing his conch shell as gets ready to be the SDSU Aztec Warrior mascot while in a men’s room. (Hayne Palmour IV / San Diego Union-Tribune)

Richard Guzman, 19, walks out the door of a men’s room to be the SDSU Aztec Warrior mascot. (Hayne Palmour IV / San Diego Union-Tribune)

SDSU student and Aztec Warrior mascot Richard Guzman, 19, greets security guard Jacquelene Chaney before the start of the Aztecs basketball game against San Diego Christian at the Viejas Arena. (Hayne Palmour IV / San Diego Union-Tribune)

SDSU student and Aztec Warrior mascot Richard Guzman, 19, receives a hug from security guard Jacquelene Chaney before the start of the Aztecs basketball game against San Diego Christian at the Viejas Arena. (Hayne Palmour IV / San Diego Union-Tribune)

SDSU student and Aztec Warrior mascot Richard Guzman, 19, and the SDSU cheerleading squad gather in a hallway before the start of the Aztecs basketball game against San Diego Christian at the Viejas Arena. (Hayne Palmour IV / San Diego Union-Tribune)

Fans in the student section before the Aztecs basketball game against San Diego Christian. (Hayne Palmour IV / San Diego Union-Tribune)

SDSU student and Aztec Warrior mascot Richard Guzman, 19, runs on to the basketball court. (Hayne Palmour IV / San Diego Union-Tribune)

SDSU student and Aztec Warrior mascot Richard Guzman, 19, lets out a yell while next to the student section. (Hayne Palmour IV / San Diego Union-Tribune)

Richard Guzman, 19, dressed as the Aztec Warrior mascot, walks down the steps of the Viejas Arena as the Aztecs men’s basketball team plays Little Rock. (Hayne Palmour IV / San Diego Union-Tribune)

SDSU student and Aztec Warrior mascot Richard Guzman, 19, stands next to the student section before the start of the Aztecs basketball game against San Diego Christian. (Hayne Palmour IV / San Diego Union-Tribune)

The SDSU Aztec Warrior Mascot

Why is SDSU's Mascot an Aztec?

Before delving into the history and significance of SDSU's Aztec mascot, let's briefly introduce SDSU. The San Diego State University Aztec football team, often called the "Aztec," is a powerhouse in American college football. Competing at the highest level in the Football Bowl Subdivision (FBS) of the National Collegiate Athletics Association (NCAA), they proudly represent their university in the West Division of the Mountain West Conference (MW).

Under the guidance of Coach Brady Hoke, the Aztec have enjoyed a rich history filled with remarkable achievements. In 2022, they unveiled the impressive Snapdragon Stadium as their new home, marking a new era in their storied existence. Their illustrious journey includes an impressive tally of 21 conference championships and the honor of clinching three national championships in the small college division.

But, Regarding SDSU mascots, the institution's choice holds a unique story, a blend of history, identity, and the collective spirit of its community. Let’s delve into this iconic choice's historical context to fully comprehend why SDSU proudly embraces the Aztec as its mascot.

It is often made of high-quality materials such as clear acrylic or glass, ensuring that the focus remains on the jewelry itself. These displays are typically featured in David Yurman retail stores, luxury department stores, or dedicated jewelry boutiques. The aim is to attract and capture the attention of potential customers, enticing them to explore the collection further.

Contents

1. SDSU Mascot
2. SDSU Mascot History
3. SDSU's Mascot as an Aztec
4. The Role of the Aztec Identity Task Force
5. FAQs

The David Yurman Amulet Display is strategically placed in a prominent location within a store, often near the entrance or at eye level. This enables it to catch the attention of passing customers, drawing them towards the display. The display is often well-lit, with special attention given to highlighting the details and colors of the amulets. This ensures that the jewelry stands out and grabs the viewer's attention. Overall, the David Yurman Amulet Display serves as a visual representation of the brand's commitment to craftsmanship and design excellence. It effectively showcases the wide range of amulet necklaces available, enticing customers to explore and consider adding these exquisite pieces to their jewelry collection..

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