The Coors mascot commercial is a popular advertisement that features a lovable and mischievous character named Coors, who is portrayed as the mascot for the Coors beer brand. The commercial showcases the mascot's playful and humorous nature through a variety of comedic situations. One notable aspect of the commercial is Coors' physical appearance. He is often depicted as a furry, anthropomorphic creature with a friendly face and a mischievous smile. Coors is designed to be instantly recognizable and memorable, making him a successful mascot for the brand. The commercial typically revolves around Coors finding himself in humorous situations that highlight the brand's values and messaging.
Since the NFL doesn’t permit its active players to endorse alcoholic beverages, Coors Light has once again come up with a clever work-around promotion.
While serving the bear some food off the grill at the end of the spot, Mahomes, who clearly has become quite comfortable as a corporate pitch man, ad-libbed a line, saying, Here you go, my man. Queer consumers proved to be one of the boycott s staunchest wings until the AIDS epidemic ravaged the community in the late 80s and early 90s, Brantley adds.
The commercial typically revolves around Coors finding himself in humorous situations that highlight the brand's values and messaging. For example, he may be shown getting into funny mishaps while trying to enjoy a cold Coors beer. These situations often involve slapstick comedy and lighthearted humor, appealing to the audience's sense of fun and entertainment.
Kansas City Chiefs Star Patrick Mahomes Cleverly Promotes Coors Light Again
In a clever ad campaign, Patrick Mahomes promotes a Coors Light Bear — not beer.
Since the NFL doesn’t permit its active players to endorse alcoholic beverages, Coors Light has once again come up with a clever work-around promotion.
“This was another fun campaign with the MVP himself,” Marcelo Pascoa, vice president of marketing for Coors Family of Brands, said via email.
In last summer’s ad, Kansas City Chiefs quarterback Patrick Mahomes promoted a Coors-brand flashlight called “The Coors Light” instead of Coors Light.
Well, this year, Coors Light came up with another amusing play on words. On Thursday morning Mahomes introduced the “Coors Light Bear.”
As part of the video commercial, which runs across Coors Light social channels and YouTube, Mahomes watches TV with the bear, golfs with it, goes to a house party with it, goes to the beach with it and grills with it.
Rather than use a CGI or realistic-looking bear, the video features a campy-looking bear resembling a cheesy high school mascot.
“We wanted to show Patrick and Bear as best buds,” Pascoa said, “and also a bear that anyone would want to hang out and chill with.”
MORE FROM FORBES ADVISORBest Travel Insurance Companies
Amy Danise EditorBest Covid-19 Travel Insurance Plans
Amy Danise EditorWhile serving the bear some food off the grill at the end of the spot, Mahomes, who clearly has become quite comfortable as a corporate pitch man, ad-libbed a line, saying, “Here you go, my man."
That’s just part of the humor sprinkled throughout.
During the beach scene, a tongue-in-cheek warning scrolls across the bottom advising to: “Check local laws regarding bipedal forest animals on beaches.”
Though the ad shows Mahomes relaxing at the beach, his real-life offseason has been quite hectic. In addition to rehabilitating his ankle and training with his receivers in Texas, he attended the Met Gala, the Miami Grand Prix and even gave the “Riders Up” call at the Kentucky Derby.
“I’ve been able to do a lot of stuff,” he said.
But the Coors Light ad, which was created by Mischief agency, was able to accommodate Mahomes’ busy schedule by capturing the entire spot in fewer than two hours while filming during May in Kansas City.
Fans in Kansas City and elsewhere can buy their very own Coors Light Bear.
Starting June 15 to June 18 and then again on June 25 and June 29, Coors Light is releasing a limited number of Coors Light Bears or bear-shaped golf club covers at CoorsLightBear.com for $15.
All proceeds will go to the 15 and the Mahomies Foundation, the quarterback’s charity which focuses on improving the lives of children in needy communities.
In addition to Coors, Mahomes is an endorser or partner of Adidas, State Farm, Subway, T-Mobile, Oakley, BioSteel, BOSS, CommunityAmerica Credit Union, Essentia Water, Head & Shoulders, Hy-Vee, Hyperice, T-Mobile, Whoop and AirShare.
It’s no surprise that the 27-year-old Mahomes is a Madison Avenue hit. After all, the two-time MVP has quarterbacked the Chiefs to five AFC Championship Games and won two Super Bowls.
Immediately after his last Super Bowl win, Mahomes heartily acknowledged his affinity for the Coors brand.
In the victorious locker room at State Farm Stadium, Mahomes told his position coach, Matt Nagy, and Chiefs PR executive Ted Crews: “I’m about hammer like 100 Coors Lights.”
In addition to his playful nature, Coors is also shown as a loyal companion and a symbol of camaraderie. He is often seen enjoying Coors beer with friends or engaging in activities that promote friendship and togetherness. This aspect of the commercial helps to reinforce the brand's image as a beverage that brings people together and fosters social connections. Overall, the Coors mascot commercial is a successful advertising strategy that utilizes humor, memorable characters, and relatable situations to engage and entertain the audience. By creating a likable mascot like Coors, the commercial helps to establish a positive and enjoyable association with the Coors brand among consumers..
Reviews for "Brewing Success: How the Coors Mascot Commercial Helped the Brand Thrive"
1. Jane - 2/5 - I found the Coors mascot commercial to be quite annoying and not at all entertaining. The mascot itself was poorly designed and didn't have any personality or charm. The commercial seemed like a desperate attempt to grab attention with its loud and obnoxious antics. Overall, I was disappointed with the commercial and it did not make me want to try Coors beer.
2. John - 1/5 - I absolutely hated the Coors mascot commercial. It was overly cheesy and felt incredibly forced. The attempts at humor fell flat, and I found myself cringing throughout the entire ad. It was obvious that the mascot was just a marketing ploy, and it didn't add any value to the advertisement. I would have preferred a more straightforward and authentic approach to promoting the product.
3. Lisa - 2/5 - The Coors mascot commercial felt like a desperate attempt to appeal to a younger demographic. The mascot was annoying and lacked any substance or meaning. It seemed like Coors was trying too hard to be cool and edgy, and it came off as inauthentic. The overall message of the commercial was lost in the chaotic and confusing visuals, and it did not make me want to consider purchasing Coors beer.