Breaking Gender Stereotypes in "The Love Witch" with Digital Video

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The Love Witch is a digital video that is captivating audiences with its unique blend of retro aesthetics and modern storytelling. Released in 2016, this independent film written and directed by Anna Biller tells the story of Elaine, a witch who uses her spells to make men fall in love with her. However, her search for true love only leads to disastrous consequences. One of the most striking aspects of The Love Witch is its visually stunning cinematography. The film was shot on 35mm film and meticulously captures the look and feel of a 1960s Technicolor production. The vibrant colors, elaborate costumes, and carefully constructed sets transport viewers to a bygone era.


Matthew J. Prigge is a freelance author and historian from Milwaukee. He is the author of four books, and wrote two weekly blogs for shepherdexpress.com on topics of local history.

Stay on top of the news of the day Subscribe to our free, daily e-newsletter to get Milwaukee s latest local news, restaurants, music, arts and entertainment and events delivered right to your inbox every weekday, plus a bonus Week in Review email on Saturdays. If I lived in Milwaukee and went to baseball games, I would have prayed for home runs, just to see anyone, much less a guy in a foam suit, slide into a mug of beer.

Berine brewer mascot

The vibrant colors, elaborate costumes, and carefully constructed sets transport viewers to a bygone era. This attention to detail adds to the overall charm and allure of the film. In addition to its visual appeal, The Love Witch also explores several thought-provoking themes.

Bernie Brewer: Mascot, Cheerleader… Spy?

With a 7-3 win on July 8, 1973, the Brewers completed a resounding doubleheader sweep of the Texas Rangers and climbed above .500 at the latest point in any of their three seasons of existence. The Brewers were one of the AL ’s surprise teams that year. They had opened June by winning 15 of 16 games and were now only four games behind the first-place Yankees as the all-star break neared. The Rangers lingered pathetically in last place, already 24 games below .500. The pounding of the Rangers by the Brewers, in this context, seemed nothing out of the norm. Texas manager Whitey Herzog, however, still felt that his team had been cheated. Suffering from either the strain of a miserable Rangers team or the 90-plus degree summer heat in Milwaukee that afternoon, Herzog unloaded in the clubhouse following the losses. It was not the Brewers hitters, he claimed, but their mascot, who had beaten him.

“Can you imagine a damn team that has to cheat to beat us?” Herzog howled to reporters after the game. Herzog went on to explain that during the second game of the doubleheader – the third in a row in which Milwaukee blasted Texas pitching – Rangers first base coach Jackie Moore noticed some strange activity in the centerfield bleacher chalet of mascot Bernie Brewer. The chalet, with its now-famous slide and giant beer mug, had been installed earlier that season as a promotional gimmick. The lederhosen-clad Bernie, played by Marquette University student Dan McCarthy, cheered on the home team while they were batting and slid into the mug after each home run. But Moore and Herzog soon noticed him doing something else. He clapped once – so the two claimed – before a Texas pitcher threw a curveball and not at all when the pitcher delivered a fastball.

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Sign-stealing is an old (and somewhat accepted) practice in baseball. Tipping off a batter to a breaking pitch could give him an advantage. The Rangers also noticed what appeared to be a man, who appeared to have a set of binoculars, hiding in the chalet. If this man was spying on the catcher’s signs to the pitcher and then relaying those signs to the Brewers batters, so Herzog thought, it could explain the Brewers’ recent hit barrage. Convinced he was being had, Herzog sent pitcher Jim Bibby, who had been shelled in game one, to go investigate. According the Mike Shropshite’s Seasons in Hell, a recounting of the 1973-75 Rangers, Herzog said “I wanted to send Bibby up there to Bernie Brewer’s little house and kick his gooddamn ass.” Instead Herzog sent the pitcher on a recon mission. A team official prevent Bibby from going up to the chalet, but Bibby told Herzog he had seen two boxes and a telephone being removed from the house. “Watergate has nothing on Bernie’s chalet at County Stadium , to hear the Texas Rangers tell it,” the Milwaukee Sentinel observed.

Herzog took his complaints to the umpiring crew, screaming at them about the conspiracy. Mid-game, they ordered the second man out of the chalet and had McCarthy remove his white gloves – a part of the costume Herzog thought were used to better relay his clapping. The second man, the Brewers claimed, was an assistant who inflated the balloons that flew out of the mug after each home run. Herzog continued his rage after the game, blaming that “little asshole in the costume” for his pitching staff’s sour luck.

McCarthy, the “little asshole” in question, later denied any role in sign-stealing, “I played outfield in Little and Babe Ruth leagues and I can’t tell one sign from another. I wouldn’t know what to look for.” Brewers manager Del Crandall cheekily admitted the team did have a spy in Bernie’s roost and “revealed” the identity of the mysterious second man. “It’s Bud Selig,” he said with a laugh. “Who’d you think we’d send up there?”

If Bernie was stealing signs back in 1973, it didn’t do much good. The Brewers scored 10 fewer runs at home that season as they did on the road. And a week after the incident, they beat the Rangers three more times in a row – in Texas .

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Matthew J. Prigge

Matthew J. Prigge is a freelance author and historian from Milwaukee. He is the author of four books, and wrote two weekly blogs for shepherdexpress.com on topics of local history.

Miller Park. J. Meiers, via WIkimedia Commons.
The love witch digital video

The portrayal of Elaine as a powerful and seductive enchantress challenges traditional gender roles and expectations. The film raises questions about the nature of love, desire, and the consequences of trying to manipulate others. It delves into the complexities of relationships and how they can be shaped by societal expectations and personal insecurities. Another noteworthy element of The Love Witch is its engaging performances. Samantha Robinson delivers a captivating portrayal of Elaine, perfectly embodying the character's blend of charm and manipulation. The supporting cast also delivers strong performances, adding depth and dimension to the story. The combination of skilled acting and the film's striking visuals creates a captivating and immersive viewing experience. Overall, The Love Witch is a compelling digital video that pushes boundaries and challenges conventions. Its unique blend of retro aesthetics and modern storytelling make it a standout film in the genre. Anna Biller's attention to detail and thought-provoking themes make this movie a must-see for fans of independent and alternative cinema..

Reviews for "The Symbolism of Color in "The Love Witch" Explored through Digital Video"

- Sarah - 1 star - I was really excited to watch "The Love Witch" after hearing all the praise it received, but let me tell you, it was a total disappointment. The plot was slow and predictable, and I found myself losing interest within the first 20 minutes. The acting was also quite wooden, making it difficult to connect with any of the characters. Overall, I found this film to be a complete waste of time and would not recommend it to anyone.
- Michael - 2 stars - I had high hopes for "The Love Witch" as it seemed like a unique and intriguing concept. Unfortunately, the execution fell flat for me. The pacing was incredibly slow, and the dialogue felt forced and unnatural. The visuals were the only redeeming factor, but even they couldn't make up for the lackluster story. I wanted to like this film, but it just didn't deliver the captivating experience I was expecting.
- Emily - 1.5 stars - I don't understand the hype surrounding "The Love Witch." The story felt disjointed and confusing, and I struggled to follow along throughout the entire film. The excessive use of nudity and sexual innuendos also felt gratuitous and unnecessary, adding nothing of substance to the plot. Overall, I found this film to be pretentious and lacking in depth. I was disappointed and wouldn't recommend it to others.

The Artistic Vision of "The Love Witch" Brought to Life with Digital Video

The Love Witch: A Visual Masterpiece in Digital Video